- My website looks outdated or unprofessional
- It no longer reflects my current brand or value proposition
- Competitors’ websites seem more modern and perform better
- My current website platform is limiting, insecure, or difficult to manage
- The site lacks functionality needed for business growth
- It performs poorly on mobile devices or different screen sizes
- The website is slow and fails performance tests (like Core Web Vitals)
- Users complain they can’t find information easily (poor navigation/UX)
- Visitors leave quickly without engaging or taking action (high bounce rate)
- The site isn’t generating enough qualified leads or sales
Website redesign services.
Is your current website holding you back? We transform outdated or underperforming sites into powerful business assets.
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Selected work
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Our web redesign work
Modern website redesign for a bakery-style coffee chain, enhancing brand appeal and multi-language user experience.
BrandingWeb DesignMulti-LanguageEU
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Complete web app redesign and rebranding for a global dieting platform, delivering intuitive UI and enhanced performance.
BrandingUser Interface DesignWeb DesignWeb DevelopmentUK
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Full website redesign for an acoustic consultancy, incorporating refreshed branding to boost professional image and lead quality.
BrandingWeb DesignWeb DevelopmentUnited Kingdom
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Premium website redesign for a bespoke gate manufacturer, elevating brand perception and increasing online inquiries.
Web DesignWeb DevelopmentUnited Kingdom
See Case Study
Curious about other challenges we’ve tackled?
See how we’ve helped businesses like yours.
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staying ahead
Redesigning your website (the right way)
This means focusing on strategy, solid design principles, performance, and user needs.
Is your website truly working for you, or is it a relic of the past? Many redesigns merely apply a new coat of paint over old problems, using generic templates without addressing core strategic or performance issues. That’s not how we work.
Our approach relies on specialists: experienced Designers who craft intuitive, modern user experiences based on your goals, and expert Developers who rebuild for performance, security, and SEO longevity.
Our strategic redesign process ensures your new website becomes a powerful business asset. We focus on solving the problems of your old site—poor usability, slow speed, outdated messaging, technical limitations—while implementing a future-proof solution designed for user engagement driven by well-structured, brand-aligned content, clear communication, and optimised for search engine crawling and ranking potential.
Your redesigned site won’t just look current—it will actively contribute to your bottom line.
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HAVING A PLAN
How we redesign websites
Our redesign process strategically rebuilds your online presence, focusing on maximising impact while enhancing your SEO potential.
01
Audit & Redesign Goal Setting
We start by thoroughly auditing your existing website—identifying its strengths, weaknesses, technical issues, content assets, and current performance.
We work with you to pinpoint the key user actions and conversion improvements the redesign must achieve to address the issues identified in the audit.
02
Strategy & Planning
Based on the audit and goals, we develop a comprehensive redesign strategy.
This includes refining information architecture, planning content migration, creating an SEO strategy for the new site (including preserving existing value via careful 301 redirect mapping), defining the new design direction, and selecting the right technology/platform if needed.
03
Design & Development
Our designers create wireframes, prototypes, and final visuals for the new, user-centric interface.
Once approved, our developers build the redesigned site using clean code, focusing on performance, mobile responsiveness, accessibility, and building a strong technical SEO foundation based on best practices.
Content is carefully integrated.
04
Migration, Testing & Launch
This critical phase involves migrating content, implementing all necessary redirects, and conducting rigorous testing across devices and browsers.
We perform extensive pre- and post-launch SEO checks before carefully managing the go-live process to ensure a seamless transition with minimal disruption.
COVERING ALL BASES
Key elements of our redesign services
Our website redesign projects are comprehensive, addressing critical areas to ensure a successful transformation.
Strategic Redesign Planning
Defining clear goals, auditing the existing site, and creating a data-driven plan for improvement.
Modern UI/UX Design
Crafting fresh, intuitive, and user-centred interfaces that align with current design best practices and your brand.
Content Audit & Migration
Evaluating existing content, planning its migration, and identifying needs for new or updated content.
SEO Preservation & Migration
Implementing a meticulous plan including 301 redirects, technical SEO checks, and content mapping to protect your existing search rankings.
Performance Optimisation
Building the redesigned site with a focus on fast loading speeds and excellent Core Web Vitals scores.
Responsive Development
Ensuring the new design works flawlessly and looks great on all devices, from desktops to smartphones.
overcoming obstacles
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Recognise any of these reasons to redesign?
Your path to resolving these issues through website redesign starts with a conversation.
Book a Free Consultation Your path to resolving these issues through website redesign starts with a conversation.
Book a Free Consultation
Customer Reviews
Trust built on real results
“Outfox SEO built us a dieting and fitness website that successfully competes against US and UK businesses with millions of pounds worth of funding and extensive full time marketing teams. We never dreamed we would be able to compete against these types of businesses in Google’s search results.”
Stacey,
Hit My Macros
Hit My Macros
“We worked with Outfox to get a new professional site which we are very pleased with. Outfox were very easy to deal with and made the whole process straightforward. This is important because as a community owned business we don’t have lots of technical knowledge. Outfox gave us several ideas for the site and we were able to review and make changes before it was finished. We have noticed several visitors to the cafe have mentioned they found us on google, which didn’t happen before. We are happy to recommend Outfox SEO.”
Gail Anderson
Café Coln
Café Coln
”We enlisted OutFox SEO to enhance our Google rankings, and the results have been remarkable. Now, we proudly occupy top positions on Google for our selected keyword phrases, for example “How to become an energy supplier. ” Their service has been nothing short of fantastic, delivered by a team of highly knowledgeable individuals.”
Simon
Dyball Associates
Dyball Associates
Got questions? We’ve got answers
Common reasons include an outdated look/feel, poor mobile experience, slow loading speeds, difficulty updating content, misalignment with current branding, poor user experience leading to low conversions, or the need for new functionality not supported by the old site.
Similar to a new build, a redesign timeline depends on complexity. Factoring in the audit, strategy, migration planning, design, development, and testing, most redesigns take between 6 to 8 weeks.
This is a common concern, which is why SEO preservation is critical to our process. With careful planning, including proper 301 redirects, content mapping, and technical SEO checks, we aim to maintain or even improve your rankings post-redesign. Poorly managed redesigns can harm SEO.
We conduct a content audit early on. High-performing, relevant content is typically migrated to the new site. Outdated or thin content might be updated or removed as part of the strategy. We ensure a clear plan for all existing content.
Yes, platform migration is often part of a redesign project. We have experience moving websites between various Content Management Systems (CMS) and platforms while preserving content and SEO value.
Redesign costs vary significantly based on the scope, complexity, features required, platform migration needs, and the amount of content involved. We provide a custom quote after an initial consultation to understand your specific requirements.
A redesign works with an existing foundation (domain authority, content, backlinks, existing traffic patterns) which needs careful handling (especially SEO preservation and content migration). A new build starts from scratch. Both involve strategy, design, and development, but the starting point and migration complexities differ.
We typically start by discussing your redesign goals, target audience, brand guidelines, and any specific functionality requirements. We also require access to your existing website (CMS, hosting) to perform our initial audit. To gain deeper insights for planning, access to your Google Analytics and Google Search Console data is also highly recommended, if you have these set up.
Our services are designed to complement each other. A well-designed website forms the foundation for effective SEO and PPC campaigns, leading to better visibility, more traffic, and higher conversions.