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All SEO Services
Local SEO Services

Local SEO is your gateway to capturing nearby customers actively searching for your products or services. By optimising your online presence for location-based searches, we ensure your business stands out in local results, Google Maps, and directory listings. This targeted approach not only increases your visibility to nearby customers but also drives foot traffic and generates quality leads within your community, ultimately boosting your local market presence and sales.

Organic SEO Services

Organic SEO is the cornerstone of a strong online presence, focusing on improving your website’s visibility in non-paid search results. By optimising your online presence for location-based searches, we ensure your business stands out in local results, Google Maps, and directory listings. This targeted approach not only increases your visibility to nearby customers but also drives foot traffic and generates quality leads within your community, ultimately boosting your local market presence and sales.

Technical SEO Services

Technical SEO is the backbone of your website’s search engine performance. By optimising your site’s backend structure, we ensure search engines can easily crawl, understand, and index your content.

SEO Audit Services

An SEO audit is your roadmap to online success. It’s a comprehensive examination of your website’s search engine performance, uncovering hidden issues and identifying key opportunities for improvement. By optimising your online presence for location-based searches, we ensure your business stands out in local results, Google Maps, and directory listings. This targeted approach not only increases your visibility to nearby customers but also drives foot traffic and generates quality leads within your community, ultimately boosting your local market presence and sales.

SEO Competitor Analysis

SEO competitor analysis is your strategic advantage in digital marketing. By closely examining your competitors’ SEO strategies, we uncover valuable insights that shape and refine your own approach. By optimising your online presence for location-based searches, we ensure your business stands out in local results, Google Maps, and directory listings. This targeted approach not only increases your visibility to nearby customers but also drives foot traffic and generates quality leads within your community, ultimately boosting your local market presence and sales.

Traffic Recovery Services

When your website experiences a sudden drop in traffic, whether due to algorithm updates, penalties, or other factors, quick action is crucial.

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Why Your Website Isn’t Ranking – And It’s Not Your Keywords
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Website Design & Development

We create bespoke websites that are not only visually appealing but also highly functional. Our process involves understanding your brand, goals, and audience to build a website that meets your specific needs. From initial design concepts to full-scale development, we ensure your site is responsive, user-friendly, and optimised for search engines.

Website Redesign & Migration

We specialise in transforming outdated websites into modern, high-performing ones. Whether your site needs a visual refresh or a complete overhaul, we ensure the redesign process is smooth and efficient. If you’re moving from another platform, we manage the entire migration to minimise downtime and preserve your SEO rankings.

Web Maintenance and Support

Keep your website performing at its best and protected from evolving threats with our proactive support plans. We handle essential software updates, implement robust security monitoring, optimise performance elements, provide reliable backups, and offer expert technical assistance.

Competitor Website Analysis

We analyse your competitors’ websites to identify strengths and weaknesses, providing insights that help you stay ahead. This analysis helps you understand what works in your industry and how you can differentiate your website to attract more customers.

Digital MarketingSEO ServicesLocal SEO

Local SEO Agency

Our Local SEO services boost your visibility in geographically-targeted searches, connecting your business with nearby customers actively seeking your products or services online.

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staying ahead

Local SEO

In 2025, neglecting local search means missing out on your most immediate and ready-to-engage customers.

Local SEO is crucial for businesses serving specific geographic areas. It ensures you appear prominently in local map packs and search results when potential customers nearby are looking for what you offer.

By implementing a strategic local SEO approach, you can:

  • Increase qualified foot traffic and local leads
  • Dominate local search results and the Google Map Pack
  • Build community trust with positive local customer reviews
  • Precisely target customers within your specific service areas
  • Gain a significant competitive edge over local rivals

Is your business invisible to local customers online?
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COVERING ALL BASES

Our local SEO services

Explore our specialised local SEO services, meticulously designed to maximise your visibility within your target locations and attract more local customers.

Google Business Profile (GBP) Optimisation

Fully optimise and manage your GBP listing for maximum visibility in Google Search and Maps, ensuring accurate information and engaging features.

Local Keyword Research

Identify the specific search terms local customers use when looking for your services or products in your target geographic areas.

Local On-Page SEO

Optimise your website’s pages with location-specific keywords, schema markup (local business), and create dedicated location pages where necessary.

Citation Building & Management

Ensure your business Name, Address, and Phone number (NAP) are consistent and accurate across relevant online directories and citation sites.

Online Review Management

Implement strategies to encourage positive customer reviews on key platforms (like Google) and effectively manage your online reputation.

Local Link Building

Acquire relevant backlinks from other local businesses, organisations, and directories to boost your local authority and search rankings.

Local SEO Audits

Conduct a comprehensive analysis of your current local search presence, identifying strengths, weaknesses, and opportunities for improvement.

HAVING A PLAN

Our local SEO process

We deliver a clear, actionable plan to enhance your local search presence, ensuring your business connects effectively with customers in your service area.

01

Local Discovery & Audit

We start by analysing your current local footprint: Google Business Profile performance, citation accuracy (NAP consistency), online review profile, local competitor landscape, and current local rankings in your key service areas.

This audit highlights critical areas for optimisation.

02

Local Strategy & Planning

Based on the audit, we develop a tailored local SEO strategy.

This includes defining target locations and local keywords, planning GBP enhancements, outlining a citation cleanup and building process, and setting goals for review generation and local ranking improvements.

03

Implementation & Optimisation

We execute the local strategy by optimising your Google Business Profile, building and correcting citations across the web, implementing on-page local SEO signals, managing your online reputation, and building relevant local links to boost authority.

04

Reporting & Refinement

We track key local metrics, including Map Pack rankings, GBP Insights (calls, website clicks, direction requests), local organic traffic, and review velocity.

Regular reports allow us to measure progress and refine the strategy for maximum local impact.

From 0 to 21,869 visitors per month for a dieting and fitness website competing in an ultra competitive industry.

See Case Study

overcoming obstacles

Facing any of these local SEO challenges?

Your path to resolving these local SEO issues starts with a conversation.

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  • My Google Business Profile isn’t ranking or looks incomplete
  • Inconsistent business name, address, or phone (NAP) online
  • Not appearing in the Google Map Pack for key local searches
  • Negative online reviews are damaging my reputation
  • Struggling to generate consistent positive customer reviews
  • Local competitors seem to dominate the search results
  • My website isn’t optimised for specific town/city searches
  • Managing SEO for multiple business locations is overwhelming
  • Unsure how to effectively track local SEO results
  • Not getting enough phone calls or foot traffic from Google

Your path to resolving these local SEO issues starts with a conversation.

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Customer Reviews

Trust built on real results

“Outfox SEO built us a dieting and fitness website that successfully competes against US and UK businesses with millions of pounds worth of funding and extensive full time marketing teams. We never dreamed we would be able to compete against these types of businesses in Google’s search results.”
Stacey,
Hit My Macros
“We worked with Outfox to get a new professional site which we are very pleased with. Outfox were very easy to deal with and made the whole process straightforward. This is important because as a community owned business we don’t have lots of technical knowledge. Outfox gave us several ideas for the site and we were able to review and make changes before it was finished. We have noticed several visitors to the cafe have mentioned they found us on google, which didn’t happen before. We are happy to recommend Outfox SEO.”
Gail Anderson
Café Coln
”We enlisted OutFox SEO to enhance our Google rankings, and the results have been remarkable. Now, we proudly occupy top positions on Google for our selected keyword phrases, for example “How to become an energy supplier. ” Their service has been nothing short of fantastic, delivered by a team of highly knowledgeable individuals.”
Simon
Dyball Associates
“OutFox SEO proved to be an exceptional choice of web partner. They handled the branding, design, and development of my jewellery website with great skill. Moreover, they devised an effective SEO strategy tailored to my budget, enabling me to compete with other players in the market. Currently, we are on the verge of deploying their expertise for our upcoming Google Ads campaign.”
Richard
Signature Diamonds

Got questions? We’ve got answers

Have a Different Question? Contact Us!

Local SEO is the practice of optimising your online presence to attract more business from relevant local searches (e.g., “plumber near me”). It’s vital for businesses with physical locations or those serving specific geographic areas, as it connects you with customers actively searching nearby.

While sharing some principles, Local SEO focuses specifically on ranking in geographically restricted searches and includes optimising elements like Google Business Profile and local citations, which are less critical for non-local organic SEO.

This is the block often appearing at the top of Google search results for local queries, showing a map and typically three business listings with contact info, reviews, and location. Ranking here is a primary goal of Local SEO.

Reviews significantly impact local rankings and customer trust. Google uses review quantity, quality, and velocity as ranking factors, and potential customers rely heavily on them to make decisions.

Citations are online mentions of your business’s Name, Address, and Phone number (NAP). Consistency across reputable directories (like Yelp, Yellow Pages, industry-specific sites) helps Google verify your business information and location, boosting local authority.

Improvements in elements like GBP optimisation and citation consistency can yield results relatively quickly (weeks to a few months). Significant gains in Map Pack rankings and local organic traffic typically take 3-6 months, depending on competition and current standing.

No. Service-area businesses (like plumbers, electricians, consultants) that travel to customers can also benefit significantly from Local SEO by defining their service areas in their Google Business Profile.

Success is tracked via Map Pack ranking improvements, increases in GBP interactions (calls, direction requests, website clicks), growth in local organic traffic, positive review generation, and ultimately, increases in local leads and sales.
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