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Local SEO Services

Local SEO is your gateway to capturing nearby customers actively searching for your products or services. By optimising your online presence for location-based searches, we ensure your business stands out in local results, Google Maps, and directory listings. This targeted approach not only increases your visibility to nearby customers but also drives foot traffic and generates quality leads within your community, ultimately boosting your local market presence and sales.

Organic SEO Services

Organic SEO is the cornerstone of a strong online presence, focusing on improving your website’s visibility in non-paid search results. By optimising your online presence for location-based searches, we ensure your business stands out in local results, Google Maps, and directory listings. This targeted approach not only increases your visibility to nearby customers but also drives foot traffic and generates quality leads within your community, ultimately boosting your local market presence and sales.

Technical SEO Services

Technical SEO is the backbone of your website’s search engine performance. By optimising your site’s backend structure, we ensure search engines can easily crawl, understand, and index your content.

SEO Audit Services

An SEO audit is your roadmap to online success. It’s a comprehensive examination of your website’s search engine performance, uncovering hidden issues and identifying key opportunities for improvement. By optimising your online presence for location-based searches, we ensure your business stands out in local results, Google Maps, and directory listings. This targeted approach not only increases your visibility to nearby customers but also drives foot traffic and generates quality leads within your community, ultimately boosting your local market presence and sales.

SEO Competitor Analysis

SEO competitor analysis is your strategic advantage in digital marketing. By closely examining your competitors’ SEO strategies, we uncover valuable insights that shape and refine your own approach. By optimising your online presence for location-based searches, we ensure your business stands out in local results, Google Maps, and directory listings. This targeted approach not only increases your visibility to nearby customers but also drives foot traffic and generates quality leads within your community, ultimately boosting your local market presence and sales.

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When your website experiences a sudden drop in traffic, whether due to algorithm updates, penalties, or other factors, quick action is crucial.

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We create bespoke websites that are not only visually appealing but also highly functional. Our process involves understanding your brand, goals, and audience to build a website that meets your specific needs. From initial design concepts to full-scale development, we ensure your site is responsive, user-friendly, and optimised for search engines.

Website Redesign & Migration

We specialise in transforming outdated websites into modern, high-performing ones. Whether your site needs a visual refresh or a complete overhaul, we ensure the redesign process is smooth and efficient. If you’re moving from another platform, we manage the entire migration to minimise downtime and preserve your SEO rankings.

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Keep your website performing at its best and protected from evolving threats with our proactive support plans. We handle essential software updates, implement robust security monitoring, optimise performance elements, provide reliable backups, and offer expert technical assistance.

Competitor Website Analysis

We analyse your competitors’ websites to identify strengths and weaknesses, providing insights that help you stay ahead. This analysis helps you understand what works in your industry and how you can differentiate your website to attract more customers.

Digital MarketingCompetitor Analysis Services

Outfox the rest with competitor analysis.

Gain a crucial edge. We dissect your competitors’ online strategies—SEO, PPC, web performance, content—revealing strategic insights and actionable opportunities for your business.

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staying ahead

Competitor analysis services

In 2025, informed digital strategy separates market leaders from the rest. Understanding your online competition is the first step to outperforming them.

In today’s crowded online market, understanding your competition’s digital footprint is fundamental to strategic success.

Our Digital Competitor Analysis service provides a clear, data-driven view of the online landscape, uncovering not just what your rivals are doing digitally, but their potential strengths, weaknesses, and strategic direction.

Leveraging these digital competitor insights allows you to:

  • Identify untapped digital market opportunities and content gaps.
  • Benchmark your online performance against key competitors.
  • Discover competitor vulnerabilities you can strategically exploit.
  • Refine your own digital marketing mix (SEO, PPC, Content) based on market data.
  • Make smarter, data-backed decisions for budget allocation and strategy.
  • Gain clarity on your unique selling proposition in the digital space.

Stop guessing why competitors succeed online. Get the data you need to lead.
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COVERING ALL BASES

What our competitor analysis covers

Our comprehensive digital analysis delves into the key areas of your competitors’ online presence, providing actionable intelligence across their ecosystem.

Competitor SEO Analysis

Uncover their organic search strategies and visibility to identify opportunities for you to rank higher and capture more traffic.

  • Keyword Strategy & Gaps

    Keywords they target, rank for, and areas you’re missing.

  • Backlink Profile

    Quality, sources, and authority of their inbound links.

  • Content Performance

    Content Performance

  • On-Page Tactics

    Use of titles, headings, internal linking, and schema.

  • Technical SEO Health

    Site speed, mobile usability, crawlability signals.

Competitor PPC Analysis

Understand their paid advertising tactics to refine your own campaigns for better efficiency, targeting, and ROI.

  • Paid Keywords & Ad Groups

    Terms they bid on and campaign structure insights.

  • Ad Copy & Creative

    Messaging, calls-to-action, and ad formats being used.

  • Landing Page Experience

    Effectiveness of their ad landing pages for conversion.

  • Estimated Spend & Channel Focus

    Insights into budget allocation and network usage.

Competitor Website & UX Analysis

Evaluate their website’s performance, user experience, and conversion strategies to enhance your own digital platform.

  • Performance & Core Web Vitals

    Speed benchmarks and key user experience metrics.

  • Mobile Responsiveness

    Quality and usability across devices.

  • User Experience (UX/UI)

    Navigation, layout, clarity, and ease of use assessment.

  • Conversion Rate Optimisation (CRO)

    Calls-to-action, forms, funnels, and persuasive design elements.

  • Technology & Platform Insights

    Underlying technologies used.

Competitor Content & Social Media Insights

Analyse the content and social strategies driving engagement and visibility for your competitors.

  • Content Themes & Formats

    Dominant topics, blog frequency, use of video/infographics etc.

  • Social Media Platforms

    Where they are active and focus their efforts.

  • Engagement Levels

    Audience interaction patterns on key platforms.

  • Messaging & Tone of Voice

    How they communicate their brand online.

HAVING A PLAN

Our digital competitor analysis process

We follow a structured 4-step process to deliver insightful, actionable competitor intelligence tailored to your business needs.

01

Competitor Identification & Scoping

We start by working with you to identify your key direct and indirect digital competitors.

We then define the precise scope of the analysis—which rivals, which digital channels, and the strategic questions you need answered.

02

Data Collection & Research

Using a combination of industry-leading tools and expert manual review, we gather comprehensive data on your selected competitors across the agreed-upon digital scope (their SEO, PPC, website, content, social signals etc.).

03

Analysis & Benchmarking

We meticulously analyse the collected data to identify competitors’ digital strategies, strengths, and weaknesses.

We benchmark their online performance against yours and highlight critical threats and untapped opportunities.

04

Reporting & Strategic Recommendations

We compile our findings into a clear, comprehensive report. Crucially, we translate data into actionable strategic recommendations, providing you with a roadmap to leverage these digital insights and gain a competitive edge.

overcoming obstacles

If you are facing any of these challenges, you could benefit from digital competitor analysis.

Your path for getting and staying ahead of the competition starts with a conversation.

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  • You’re unsure why competitors consistently outperform you online
  • You’re struggling to differentiate your digital marketing messages
  • You need reliable data to inform your next marketing strategy or budget
  • You’re launching a new product/service online and need market context
  • You want to identify untapped keywords, content angles, or audience segments
  • You’re concerned about missing key digital trends or competitive threats
  • You need to benchmark your own online performance realistically
  • You’re looking for weaknesses in competitors’ digital strategies to exploit
  • Your current digital marketing efforts feel stagnant or ineffective
  • You simply need a clearer picture of the online competitive landscape

Your path for getting and staying ahead of the competition starts with a conversation.

Book a Free Consultation
Customer Reviews

Trust built on real results

“Outfox SEO built us a dieting and fitness website that successfully competes against US and UK businesses with millions of pounds worth of funding and extensive full time marketing teams. We never dreamed we would be able to compete against these types of businesses in Google’s search results.”
Stacey,
Hit My Macros
“We worked with Outfox to get a new professional site which we are very pleased with. Outfox were very easy to deal with and made the whole process straightforward. This is important because as a community owned business we don’t have lots of technical knowledge. Outfox gave us several ideas for the site and we were able to review and make changes before it was finished. We have noticed several visitors to the cafe have mentioned they found us on google, which didn’t happen before. We are happy to recommend Outfox SEO.”
Gail Anderson
Café Coln
”We enlisted OutFox SEO to enhance our Google rankings, and the results have been remarkable. Now, we proudly occupy top positions on Google for our selected keyword phrases, for example “How to become an energy supplier. ” Their service has been nothing short of fantastic, delivered by a team of highly knowledgeable individuals.”
Simon
Dyball Associates
“OutFox SEO proved to be an exceptional choice of web partner. They handled the branding, design, and development of my jewellery website with great skill. Moreover, they devised an effective SEO strategy tailored to my budget, enabling me to compete with other players in the market. Currently, we are on the verge of deploying their expertise for our upcoming Google Ads campaign.”
Richard
Signature Diamonds

Got questions? We’ve got answers

Have a Different Question? Contact Us!

It’s the systematic research and analysis of your competitors’ online activities and performance. This includes their strategies and results across key digital channels like SEO, PPC advertising, their website’s user experience, content marketing, and social media presence.

It provides crucial intelligence to make informed strategic decisions. Understanding what your competitors do well (and poorly) online helps you identify opportunities, mitigate threats, benchmark your own digital efforts, refine your marketing tactics, and ultimately gain an advantage in the digital marketplace.

Our analysis usually covers competitors’ SEO performance (keywords, links, content), PPC campaigns (keywords, ads, estimated spend), website effectiveness (speed, UX, CRO tactics), and often their content marketing themes and social media engagement patterns. The exact scope is defined during our initial consultation.

We combine your initial input with our research using market data, keyword analysis tools, and search engine results page (SERP) analysis to identify your most relevant direct and indirect competitors in the digital space.

This depends on the number of competitors and the depth of analysis required. After our initial consultation and scoping, a typical comprehensive digital competitor analysis takes approximately 2-4 weeks to complete the research, analysis, and reporting phases.

You’ll receive a detailed report outlining the findings for each competitor across the agreed digital channels, benchmark comparisons, key strategic insights, identified opportunities and threats, and actionable recommendations tailored to help you improve your own digital performance. We typically discuss this report with you in a follow-up consultation.

The digital landscape changes rapidly. A deep-dive analysis is recommended annually or when planning major strategic shifts. However, lighter, ongoing monitoring (e.g., quarterly) of key competitor activities or metrics is often beneficial to stay current.

Yes. Our analysis relies on publicly available information, industry-standard marketing intelligence tools, and observation of online activities. It’s standard business practice to research the competitive environment to inform strategy; we do not engage in unethical methods.
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